Among chronic patients what is the effect of acupunture on the use of Essay

Among chronic patients what is the effect of acupunture on the use of narcotic over 30 days - Essay Example Appropriate tools for conducting the tests and measurement of results should be available. The primary care settings are an important feature in this undertaking (Perry G. F., 2010). Treating chronic pain conditions with long-standing doses or prescriptions of narcotic (e.g., morphine), anti-inflammatory (e.g., ibuprofen), or other anodyne medications may provide a modicum of just a short-term relief. Initial dose titration and for breakthrough pain should limit the role of short-acting opioids. According to pain specialists and physicians, long-acting opiates should be the lynchpin of treatment if narcotics and narcotic treatments are used for persistent pain. The results of studies done raise an important questions when dealing with narcotic prescription; that is, are physicians well trained in treating chronic conditions or how well are they informed about the prescription they are admitting. In implementation of the treatment one take a sample number of patients and prescribe the m with narcotic treatment drugs and non-narcotic drugs to another sample. Having in mind that chronic pain involves more than just transmission of noxious stimuli persistently through the nervous system but also a high culmination of dynamic process and highly elaborate inextricably bound to the sufferer’s cognitive, social, psychological and cultural history; it would be essential to create an experimental sample of tests. Administering the drugs in correct intervals to avoid any error within the collected results, and considering the experiment has a time frame a drug like hydrocodone/acetaminophen (7.5/500) can be admitted to the patient twelve times a week; for severe pains. The experiment will use the nonrandomized controlled clinic trails with an adequate number of patients that will of comparable conditions. Efforts should be put in place to consolidate physical education and management guidelines about chronic pains and narcotic medication so as to incorporate it medi cal education and continuing medical training. Evaluation of effectiveness and facets of chronic nonmalignant pains in a patient should be the first evaluation procedure one should undertake before use of narcotic. Also the physician or pain specialist should have the appropriate care and measure tools to conduct the experiments. Understanding the current use and effects of narcotic drugs for chronic pains is also a prior practice the physician should undertake (Perry G. F., 2010). Before measuring the outcome, there should be an already available and clear medical review for the patients. The components of this review include; duration, location type, patterns and intensity of the pain; factors that intensify or reduce the pain; prior and current psychiatric and medical conditions; impacts of the pain on mood, functioning and sleep; the patients’ expectations of treatment; the previous use and prescription of pain medications; social environment description of the patients; patients’ history including the physical examination of both the patient and family history. After conduction the above measures then the medication is done, and within the specified period of 30days the results are collected and represented with tables and graphs if possible. From this information collected, the following outcomes will be measured; amount of prescription of the drug; also patient behavior after the medication, the

Analyzing Fiction Essay Example for Free

Analyzing Fiction Essay In â€Å"Where are you going, where have you been†, this story makes me frustrated with the main character Connie. She comes off to me as an immature little girl who wants to live the life of a mature woman, but when faced with reality she is still just a little girl. I felt Connie feels the need to rebel or act a different person when she leaves her house and in a sense lives a double life and has two personalities. In the story the author writes, â€Å"She wore a pull-over jersey blouse that looked one way when she was at home and another way when she was away from home† (Oates 325). This was an example of how Connie lived this double life. Connie made herself very vulnerable when she goes out with Eddie and exposes herself as a â€Å"woman† when she is not. What I feel is significant about this piece of literature is the story that is being told and the reality behind it. Many young girls face this kind of reality everyday and don’t have a good outcome. The authors’ intention in the story was to portray a little girl named Connie and show her struggle with adolescence and wanting to become a woman far too fast. The themes that stand out to me in this story are Connie’s constant fantasizing and daydreaming. She is always worried about her appearance and fantasizing about boys, but when it comes down to the reality of actually engaging and being confronted with a man, she reverts to being a child again. Another theme that stands out to me is Connie leaving herself extremely vulnerable. She has her friends’ dad drop them off at a shopping plaza, but sneaks off to a drive in to meet boys. Then she meets with Eddie and hangs out in an alley. This exposes her to Arnold Friend. She portrays herself with a lot of independence, but when she has the confrontation with him at her house, she tries to scare him away with saying, â€Å"But my father’s coming back. He’s coming to get me† (Oates 330). She says this because she is still a little girl and doesn’t quite know how to handle this situation. The reality of this type of story is what makes this piece of literature valuable. The author wrote a story about a young girl wanting to grow up too fast and puts herself in situations that portrays her independence, but then exposes her vulnerability. As a reader, I felt this story is a reality for many young girls. I think the authors’ goal here was to allow the reader to see what many young girls face and how easy it is to be manipulated by a man who has aggressive attributes. It was very creepy for this man to know everything about Connie when they were never formally introduced, but Connie’s appearance led him to believe she was open to her sexuality than what she really was or could handle. References Oates, Joyce Carol. â€Å"Where Are You Going, Where Have You Been.† Lit. Eds. Laurie Kirszner and Stephen Mandell. Boston: Wadsworth, 2012. 325-331. Print

Atchafalaya: River Control :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Atchafalaya is the most original basins because it has a growing system with very stable wetlands. It is also the biggest river swamp in North America but has lost about 3,760 acres between 1932 and 1990. The loss of the wetlands is primarily due to erosion, human activities, and natural conversion. Many human activities, such as oil and gas pipelines, have interrupted the movement of flow and sediment within the wetlands that it is another factor in the loss of acres for the Atchafalaya. But there is not a total loss in this, the Atchafalaya have also positive outlooks on things. The basin consists of more fish compared to any other natural water system in North America. Let alone the production and distribution of three types of crawfish found in Atchafalaya. The crawfish is the main moneymaker for New Orleans fish markets. But the crawfish may only resemble 10-20% of what is caught. Most of it results in bycatch, organisms caught in the shrimp nets that ar e discarded, and the Atchafalaya is seen some times as a floating graveyard of different expired species.   Ã‚  Ã‚  Ã‚  Ã‚  Unfortunately, natural delta growth has been hampered by dredging activities along the main navigation channel. Dredge materials have been placed along side the channel, there by choking off the natural supply of fresh water and sediment to the marsh. TO solve this problem Atchafalaya sediment projects were designed to restore fresh water and sediment delivery processes to the Atchafalaya delta. Within 20 years, this is expected to create an additional 3,000 acres of wetland habitat.   Ã‚  Ã‚  Ã‚  Ã‚  Out of the 50,000 acres of Atchafalaya, three fourths of it is privately owned. The only way this is determined is if the land accretes from the shore of a lake or a bayou, it is the property of an owner. But if the land accretes as an island, the state owns it; making it an imbalance between government and private landowners. Most landowners are not looking at Atchafalaya as a historical landmark, but for what is worth under the water’s surface as money value. These wetlands support a 1 billion dollar annual fishery industry, therefore making these wetlands a positive outlook on the employment opportunities for the Louisiana people. Many fishermen make a living off of the marine species inhabiting the Atchafalaya. But the employment for this occupation is decreasing because of the land loss. Making it difficult for fishermen to understand what is government owned and what is privately owned.

Adolf Eichmann :: essays research papers fc

ADOLF EICHMANN The Holocaust was one of the greatest tragedies the world has ever known. There were many key people who participated in this outrageous genocide however some get more attention then others. Adolf Eichmann is a classic example. Eichmann was a self-proclaimed â€Å"Jewish Specialist† and head of the Gestapo Department. Eichmann was responsible for keeping every train rolling right into the stations of the concentration and death camps during the holocaust. Now we will take a look into Eichmann’s childhood, life experiences, and his later actions to see what shaped into a man of hatred towards the Jewish race. Eichmann was born on March 19, 1906 near Cologne, Germany, into a middle class Protestant family. His family moved to Austria following the death of young Adolf''s mother. He spent his youth in Linz, Austria, which had also been Hitler's hometown. As a boy, Eichmann was teased about his looks and dark complexion and was nicknamed "the little Jew" by classmates. After failing to complete his engineering studies, Eichmann had various jobs including working as a laborer in his father's small mining company, working in sales for an electrical construction company and also worked as a traveling salesman for an American oil company. In 1932 at age 26 he joined the growing Austrian Nazi Party at the suggestion of his friend Ernst Kaltenbrunner. Eichmann then became a member of the SS and in 1934 served as an SS corporal at Dachau concentration camp. In September 1934 Eichmann found relief from the monotony of that assignment by getting a job in Heydrich's SD, the powerful SS security service. Eichmann started out as a filing clerk cataloging information about Freemasons. He was then assigned to the Jewish section, which was busy collecting information on all prominent Jews. This marked the beginning of Eichmann's interest in the Jews. He studied all aspects of Jewish culture, attended Jewish meetings and often visited Jewish sections of cities while taking volumes of notes. He became familiar with the issue of Zionism, studied Hebrew and could even speak a bit of Yiddish. He gradually became the acknowledged 'Jewish specialist,' realizing this could have positive implications for his career in the SS. He soon attracted the attention of Heydrich and SS Reichsfà ¼hrer Heinrich Himmler who appointed Eichmann to head a newly created SD Scientific Museum of Jewish Affairs. Eichmann was then assigned to investigate possible "solutions to the Jewish question.

“The Road” By Aaron Bellam Essay

History has had little conscience when it comes to human suffering and struggle. The world has brought us murder, torture, and terror in the packages of war, politics, and everyday human relationships. Religious battles keep racism, greed, and suffering real. The positive is not always apparent when one looks at human existence. Aside from the physical struggle humans had to endure and overcome, emotions also challenge us in hard times. Cormac McCarthy’s The Road, a story set after an apocalypse, takes the characters beyond physical challenges like cold and hunger. In their dystopia, the characters must also face their emotional struggles. As they journey across the dark, barren land, the boy and his father experience the feelings of desperation, fear and hope. The first emotion that urges the pair on in their journey is desperation. The father and son are desperate for many things; food, warmth, and not to be caught and raped by others. As well; the two are desperate to find and share with other good guys. The man and his emaciated bay have such a strong desperation to find food and food is so scarce that the pair finds â€Å"the bones of a small animal dismembered and placed in a pile, possibly a cat†. (McCarthy.2006.Pg26) This find is proof that other survivors have turned to alternate forms of food to try and give themselves energy for the trek. Warmth is another huge luxury that the father and his boy wish they had. After a find of supplies in an abandoned house, they ‘sat wrapped in the quilt naked while the man held the boy’s feet to his stomach to warm them. (McCarthy. 2006.Pg31). The man is obviously willing to do anything; he is determined to keep his son warm and comfortable, even if it takes away from his own comfort. Hiding from people looking to catch others to eat is a further element of despair the two are forced to cope with. Cannibals roam this dystopia. After finding people in a cellar, some with limbs chopped off, the son is left horrified. The man and the son are desperate to find other ‘good guys’ like them so that they aren’t alone. Moreover, there are many other emotions the trekkers are desperate for; however these four are some of the most pressing. Ironically, this ugly emotion helps to keep the two going. The second, and most important emotion that drives the father and his son forward, is Fear. The apocalypse has given the man and his son reason to be fearful of many  things: Strangers, Starvation, and being alone. The father is so afraid of strangers that every time they come across another person he becomes very hostile. When they came upon a traveler, they followed him, perhaps because â€Å"The traveler was not one for looking back. They followed him for a while and then they overtook him.† (McCarthy.2006.Pg161) The man has changed drastically since his wife le ft him, and he has become very protective of his son. Starvation is another fear that drives them forward; food is very scarce and when they find food they do what they can to keep people from taking it from them. When the pair sees an old man called Ely walking down the street the father says I see and â€Å"the boy turned and looked at him. I know what the question is the man said. The answer is no. What question? Can we keep him? We can’t.† (McCarthy.2006.Pg.164). After the death of his father the boy is discovered by a family that had been following them. Even though the man had taught him to be very cautious around other people, the boy was very lonely and feared having to travel by himself ,so after making sure that they were â€Å"good guys†; he asked them â€Å"are you carrying the fire? Am I what? Carrying the fire. You’re kind of weirded out, aren’t you? No. Just a little. Yeah. That’s ok. So are you? What, carrying the fire? Yes. Yeah we are.† (McCarthy.2006.Pg283/284), he decides to travel with the family. And while fear is one of the most important emotions the pair faces in the book it is also one of the most important that people have faced since we first developed emotions. And even though fear plays a big part in their movement forward there is still another that is just as important. The Third and final emotion that is expressed in the novel is hope. The boy’s character is a sign of hope to the father throughout the book. In the father’s view the boy is almost described as holy, â€Å"if he is not the word of god, god never spoke†, which gives the sense that the boy is precious to the man and that the boy is the father’s hope like a god is a religious person’s hope. The boy also gives a sense of hope to the reader. This is from his sense of goodness and innocence, the way he gave food to the old m an at the side of the road, which in this world the reader gets a sense that goodness and innocence is unheard of. This gives this bleak, horrific, world a feeling of humanity, a feeling that gives the destroyed world a future â€Å"Goodness will find the little boy. It always has. It will again.† In the road there is a repeated reference to ‘carrying the flame’ which is a symbol  of hope. It is a symbol that mankind will always live on throughout any circumstances. When the man dies he tells the boy the he is now carrying the flame which shows the man’s hope of a better future or merely a just a future for the boy. The food is a sign presented by Cormac McCarthy of hope, when the food is low the scene is shown grimly and when the food is plentiful. When they find the bunker full of food, page 146, the text is full of short sentences ‘Canned hams.’, ‘Corned beef’ which show the father’s joy and almost disbelief of how hopeful the future will be with this plenty. Other than the boy the father has hope in very few things. But one thing which is shown throughout The Road is the father’s sense of morals. The father always reassures the boy and himself that they are the good guys, because they aren’t turning to cannibalism, which gives them the hope to keep them going because they are, to the father, keeping goodness in the world alive, ‘carrying the flame’. In the father’s dream, page 2, the father and the son are holding a light, ‘Their light playing over the wet flowstone walls.’ Which could be interpreted as a reference to the ‘carrying the flame’. The mother is a character presenting hope that has been lost. The mother commits suicide as this is what she sees as the brightest option. The mother says â€Å"as for me my only hope is for eternal nothingness and I hope it with all my heart.† (McCarthy.2006.Pg58/59), this shows how the mother has lost all hope of a future and nothingness is better than life on borrowed time. The last paragraph in the road is full of hope for the boy and the earth’s future. Cormac McCarthy presents the theme of hope in many different ways. He shows the lost hope of people in end of the world situations, the mother and the cannibals. The hope for the future, carrying the flame and the last paragraph. The hope for goodness and generosity in the world, the father’s view of the boy and carrying the flame. Cormac McCarthy’s The Road, a story set in a post-apocalyptic earth, showed the journey off a Man and his son: as they faced physical challenges, such as, Cold and Hunger, they also faced emotional challenges through Desperation, Fear, and Hope. This is a story that shows the perseverance of a man and his son, as they fight to survive.

XML and EDI essays

XML and EDI essays The internet is analogous to a very large library where all the books are scattered on the floor. This is because it contains so much information, but there is no organizational system for sorting through the information. "Many people have expended a lot of time and effort over the years to try to put some order into this chaos but with varying degrees of success." (Wiseman 113). The eXtensible Markup Language, or XML, aims to take on the electronic clutter and organize it in a way that everyone can use. Although XML promises to bring drastic organizational changes to the internet, it is not a new concept. In fact, businesses have been using "a collection of standard message formats and element dictionaries to exchange data" for the past twenty-five years (Wiseman 114). This type of formatting for electronic commerce is called Electronic Data InterchangeEDIand has allows businesses to trade information necessary to their functioning. It is for this reason that XML has sometimes been called "the poor man's EDI" or "EDI for everyone," XML brings organization to the common man's electronic world, while EDI has structured corporate commerce since the dawn of the information age. EDI's foundations can be traced back to 1948 "during the Berlin airlift when Ed Guilbert of the Department of Defense spearheaded the Transportation Data Coordinating Committee." (Rifkin 29). This group needed to get various modes of transportation to share data like schedules and coordinate with each other to effectively deliver supplies. The establishment of this group eventually led to the formation of the X12 committee, which was accredited by the American National Standards institute in 1979. "Large petroleum, banking, transportation, and retailing companies and the federal government soon began using X12 EDI to provide electronic forms and messages for shipping...

Chekhov and Mauassant essays

Chekhov and Mauassant essays The Darling by Anton Chekhov and The Necklace by Guy de Maupassant are very similar pieces of writing even though they were written fifteen years apart and in two separate countries (Russia and France respectively). In both stories we have a woman who loses something at a point in her life, and she is forever a different person because of it. Precisely looking at a passage from The Darling and a passage from The Necklace, one can notice many similarities between the two stories. The passage from Chekhovs The Darling starting on page 298 and finishing on page 299 from Now she was absolutely alone. (298) To And she would shake the kitten off her skirt and say... (299). This passage, written in the third person, takes place after the main character Olenka (Olga) is absolutely alone. At this point, her father has been dead for a long while, her first husband Kukin had passed away, her second husband Pustovalov had just died, and her friend Vladimir Platonitch had left her. At this point, she is very depressing, yet no one feels sorrow for her any longer. They no longer look at her as they used to and did not smile at her. She does not enjoy life anymore. She sits at her porch and looks without interest. In Guy de Maupassants The Necklace, Madame Loisel changes through her loss of a friends necklace. During the time the Loisels are repaying the loans back, Mme. Loisel changes drastically. She goes from a young woman in heart and physical appearance to strong and hard and rough. This is clearly evident in the passage on page 980 to 981 at Mme. Loisel now knew the horrible existence of the needy (980) to How little a thing is needed for us to be lost or to be saved! (981) Mme. Loisel, aged from the ten h...

Titanic movie poster essays

Titanic movie poster essays The cover box for Titanic reveals two different meanings to the audience. The first is an explicit meaning, of which is clearly presented through the various images on the cover. The second meaning, the implicit meaning, is subtlety suggested amongst the images and requires some thought to grasp. Through the use of implicit and explicit meaning, the movie box creates interest and intrigue. The cover is composed of images that tell the audience right away what they can expect from the movie. Initially catching the audiences eyes is Leonardo DiCaprio and Kate Winslet pictured at the top of the box. DiCaprios arm is around Kate Winstlet, suggesting that the movie is about these two being lovers. The character of Kate Winslet is wearing diamond earrings, which shows that character is from a rich or well off background. The actors names appear above them in a small, hard to read font, probably because the actors are famous enough that they are recognizable to the public by just their faces. Next, the large image of the bow of a large ship tells the audience the setting of the movie is placed on a ship. The ship is obviously the famous Titanic as suggested by the bold title across it. The director's name, James Cameron is above the title, perhaps to draw interest from the directors fans. Under the title states the film has won eleven academy awards including best pi cture. The purpose of stating this fact is to inform the audience how critically acclaimed the movie is, and perhaps creating more interest than compared to not having the claim on the box at all. By studying the cover a little more closely, several implicit meanings can be made out. The first is how the actors are facing. Kate Winslets back is towards DiCaprio. This suggests that even though they are in love something might be holding her back from fully embracing him. Their eyes are lowered, giving the impression that they a...

Groups and Teams in the Contemporary Organizations Essay

Groups and Teams in the Contemporary Organizations - Essay Example It has also made the top management realize that if proper undertakings within these domains are made, there is no doubt that the groups and teams would bring in more success and higher profits. The only shortcoming, however, lies in the ideology that these groups and teams have a number of different problems, all of which will be mentioned within the length of this paper. This paper takes a concise look at how the groups and teams in the contemporary business world have played their quintessential role and what these roles have meant to the different business quarters, not to forget the grave issues which have surfaced for quite a period of time now. The groups and teams within the aegis of an organization have meant that the company accepts that shared efforts are important in order to have goals achieved and objectives accomplished, for the sake of the said company. This is a reality that has dawned upon the modern day organizations because these organizations have understood the ideology of team formation and how these can bring success for the sake of the whole company. The formation of teams within an organization signifies the need for a collective thought that can envision success domains within a short-term time period or a duration that is geared to meet the needs and challenges within the long run. However one thing is certain – the organization by now has understood the premise of having groups and teams within its aegis, which will essentially play a very solid role at convincing its own people that individual efforts are not worth and that groups and teams would bring about more sanity and be strengthening effects for the sake of the company.  

Effects of Terrorism on World Population Essay Example | Topics and Well Written Essays - 750 words

Effects of Terrorism on World Population - Essay Example Part of the United States’ response was to wage a war on a terrorist-sponsoring state, Afghanistan, in an attempt to destroy the group responsible for the attack, which is another effect of terrorism. In addition to political effects, terrorism brings with it economic consequences, which will be made clearer with the September 11 example, and psychological consequences, which will be illustrated using other examples of terrorism from the past century. Overall, the effects of terrorism on a society are grievous and intentional, and they stem from that intentional, schematic use of aggression to inflict harm on civilian populations. Politically, terrorism evokes war and the usual costs of war: military-related deaths (as evidenced by Operating Enduring Freedom), restrictions on personal liberties (as evidenced by the Patriot Act of 2001), and decreased trust in governments and public officials to provide safety and security to the nation. Since 2001 with the beginning of Operati on Enduring Freedom, approximately 2,796 coalition fatalities have occurred, which is a significant impact on communities within the United States, Great Britain, and elsewhere (casualties). The Patriot Act of 2001, which was passed as a means of intercepting and obstructing terrorism, allows federal law enforcement to intercept private communications between American citizens. In addition to restrictions on personal liberties, terrorism generally results in public distrust of governments and public officials. Distrust in government during a time of crisis is generally a source of social destabilization, a form of nihilism that is the ultimate goal of terrorism. Correspondingly, terrorism has definite economic consequences for the regions and countries suffering from its effects. A primary measure of economic productivity, such as GDP, may provide an immediate perspective on how impactful terrorism is on a macroeconomy. According to one analysis, the September 11th attacks reduced r eal GDP growth in 2001 by 0.5%, and increased unemployment rate by 0.11% (or approximately 598,000 jobs) (Roberts). In addition, forecasted GDP growth for 2002 fell sharply because of the attacks, indicating a loss of consumer confidence as a result. Politically and economically, the cost of national defense skyrocketed after the terrorist attacks, which, as economic Paul Krugman notes, is a result of the â€Å"political program enabled by terrorism† (Balogun 115). Sometimes, and ideally from the perspective of a terrorist, the actual attack will significantly influence economic targets. The World Trade Center, for instance, contained essential information for multinational corporations, which was completely lost in the attacks. In addition, the attacks occurred mainly in New York City, which houses the New York Stock Exchange that closed for a week following the attacks—a closure that represented the stoppage of the global economy. Lastly, at a more individual level, the psychological consequences of terrorism are equally severe. All Americans were afflicted with a similar sort of paranoia (often fueled by race) in the days, weeks, and even months after the September 11 attacks.

Employee Benefits Essay Example | Topics and Well Written Essays - 500 words - 1

Employee Benefits - Essay Example An employee has the right to claim or file a court order upon denial of the enjoyment of such benefits (United States and United States, 2004). Many employees fail to understand whether their employee benefits package gives them the payback, they deserve in an increased employee appreciation and satisfaction. They may only understand and appreciate only a part of the employer’s cost of the benefits they receive. Employees should understand and claim for such benefits including: Health care benefits; All employees are entitled to health and care benefits. Organizations are called upon to initiate some wellness related programs that cover the health care of the employees. Employers should provide a safe working environment. Employees who have a full access to their benefits significantly play a great role towards the development of the organization. These may act motivating factors for employees who in turn work to achieve great success of the organization. Some successful organizations like the World Bank are found to have been in first place in administering services that offered the employee benefits. World Bank offer much employee benefits facilitated through such programs like the Medical Insurance Program, which is a comprehensive insurance policy run by the World Bank Group for the locally or internationally recruited employees (United States and United States, 2004).These among other benefits are vital in the sustenance of the employee and the company. The modern approach to employee benefit and compensation plans rewards and helps in the recognition of the best employees in an organization. Effective employee benefits plans raise and improve productivity and increase employee retention. Genera lly, the employee benefits plan has a positive impact on the organization’s bottom line. They should be offered as a right and benefit to both the

Unemployment Research Paper Example | Topics and Well Written Essays - 3000 words

Unemployment - Research Paper Example In a country where the economy is continuously growing, the standards of living keep on improving, infrastructural development is experienced and the level of crime is low.In this report, the researcher will attempt to analyze and explain the reasons and effects of unemployment and inflation, advantages and disadvantages of the current fiscal and monetary policy, effectiveness of various economic reforms and effects of the balance of payments on exchange rates with respect to the Nigerian economy. Rural urban migration- This happens when people in the rural areas move to urban areas in search of employment.Henryexplains the rural-urban migration in terms of push - pull factors (34). The push factors include the pressure resulting from a rising man-land ratio in the rural areas and the existence of underemployment from seasonal cycle of the lack of infrastructure activities that make the rural life unattractive. He links rural-urban migration to the unattractiveness of rural life because of lack of basic amenities. When youths move to the urban areas in search of lucrative employment, there is concentration of social amenities that leads to neglecting of rural areas in the allocation of social and economic opportunities. Rapid population growth- The 2006 census in Nigeria put the populationat 140,431,791 people making it the most populous country in Africa. According to the CIA Worldfact book, the population growth rate of Nigeria was 2.54% in 2013. If the current growth rate continues, the population could reach 170million by year 2020. Rapid population growth leads to rapid growth of labor, increase in supply of jobs which the economy is not able to absorb.Bernice supports that excessive supply of laboris associated with the rate of growth of the population in that size and growth rate of labor force depends on the size and

Evaluating source material Essay Example | Topics and Well Written Essays - 250 words

Evaluating source material - Essay Example analytical because it states social responsibility refers to action that is accepted by the society using the words, â€Å"an action that society expects.† However, the authors do not state their point clearly. Instead of using the word ‘rather,’ they would have used the term additionally. This term is more analytical than ‘rather.’ The third paragraph is analytical because the author uses the word â€Å"this process, however, is predicated on the interrelationship between business and society where each one is interdependent and responsible together for the outcomes,’ to indicate that the continuity of business ethics depends on the relationship between the society and organizations. The authors have also supported their point using a citation that recognizes the authors who argued that for the development of mutual relationship between the society and businesses (Stevenson, & Wood, 2008). I would like to ask the authors to identify the model of business ethics that they promised to deliver in the introduction. This is because the authors stated that their aim of writing the paper was to provide a business ethics model, which is lacking in previous literature. I would also like to ask the authors how many sources of literature they analyzed to conclude that no one has developed a model of business ethics. I would also ask the authors to explain whether it is only executives who should act ethically in their

Unemployment Research Paper Example | Topics and Well Written Essays - 3000 words

Unemployment - Research Paper Example In a country where the economy is continuously growing, the standards of living keep on improving, infrastructural development is experienced and the level of crime is low.In this report, the researcher will attempt to analyze and explain the reasons and effects of unemployment and inflation, advantages and disadvantages of the current fiscal and monetary policy, effectiveness of various economic reforms and effects of the balance of payments on exchange rates with respect to the Nigerian economy. Rural urban migration- This happens when people in the rural areas move to urban areas in search of employment.Henryexplains the rural-urban migration in terms of push - pull factors (34). The push factors include the pressure resulting from a rising man-land ratio in the rural areas and the existence of underemployment from seasonal cycle of the lack of infrastructure activities that make the rural life unattractive. He links rural-urban migration to the unattractiveness of rural life because of lack of basic amenities. When youths move to the urban areas in search of lucrative employment, there is concentration of social amenities that leads to neglecting of rural areas in the allocation of social and economic opportunities. Rapid population growth- The 2006 census in Nigeria put the populationat 140,431,791 people making it the most populous country in Africa. According to the CIA Worldfact book, the population growth rate of Nigeria was 2.54% in 2013. If the current growth rate continues, the population could reach 170million by year 2020. Rapid population growth leads to rapid growth of labor, increase in supply of jobs which the economy is not able to absorb.Bernice supports that excessive supply of laboris associated with the rate of growth of the population in that size and growth rate of labor force depends on the size and

Impact of Organisational Behavior on Performance of Casual Togs Firm Assignment

Impact of Organisational Behavior on Performance of Casual Togs Firm - Assignment Example This essay assists in evaluating organizational needs of Casual Togs firm in relation to its employee’s behavior, influence of leaders, managerial roles, decision making and aspects of culture. The company profit levels relates to its strategy of producing products for moderate customers. Through this strategy a customer through mixing or matching clothes may be able to assembly their wardrobe. This mix or match strategy however is not parented and because of these competitors have increased in town. This loophole has seen larger firms as well as smaller fashion companies. Nevertheless, President does not see such events as threat. The company’s C.E.O views that price competition is worse than any other form. The company has therefore opened new production points to meet growing demand and competitions. These production units come under scrutiny from the head office. In an attempt to increase on its production, the company improved its machine production capacity. This necessitated acquisition of new machines. On the other hand, the company’s chief instructed the Vice president of sales to ensure there is a daily sales printout. The president as a leader promo tes democratic principles in the organization. He encourages his production teams to act according to situations. Casual Togs Inc through its operation faces diverse challenges. Some of these challenges relate to its management styles, influence of poor management decisions, poor research on market influences and organizational culture

Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay Disclaimer: Let’s avoid abortion, the death penalty, gun rights, and gay marriage for this assignment unless you can convince me you have a fresh spin or take on it. These topics have been heavily used in previous semesters, so I want to encourage you to expand to less traveled territory. 2. Then, choose three interesting rhetorical artifacts that deal with or illustrate this social issue. This could be such things as advertising, films, books, songs, albums, YouTube/online videos, speeches, websites, etc. Limit yourself to only two samples per genre—that is, don’t pick three films, or three songs, or three books, but have some variety. It is possible to pick something very simple—like a single magazine page ad—but remember that you need to be able to pull a lot out of it to discuss. So find something that will be fruitful for many pages’ worth of discussion. Your assignment 1. In your introduction (5-8 sentences), first describe the social issue and why you’ve picked it. Then, briefly describe the three rhetorical artifacts and how they pertain to the social issue. 2. Finish your introduction with a thesis statement. Remember, a thesis statement is an argument and not a declarative sentence, a question, or an announcement. Two sample thesis statements: A descriptive analysis of six parts of [artifact A], [artifact B], and [artifact C] reveal how each of these pieces work to illuminate [Social Issue]. [Social issue] can be better understood by a six-part descriptive analysis of [artifact A], [artifact B], and [artifact C]. 3. Do the six-part descriptive analysis, which will be explained in the next section. Generally speaking, you will be doing six analyses of each of your artifacts, so a total of at least 18 separate examinations. Each analysis should be roughly one or two paragraphs. 4. Be sure to include a Works Cited/Bibliography page with for three rhetorical artifacts. 5. Your paper should total 7-10 pages, not counting the Works Cited/Bibliography page. The Six-Part Descriptive Analysis: In your essay, you’ll need to do each of the following six analyses. For each analysis, you’ll need to follow the Claim+Proof+Analysis structure that the book calls the critical equation (see page 30-34, especially 32). So for each analysis, you would 1) claim that such-and-such descriptive element is present. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this descriptive element to use. 1. The six rhetorical purposes (pages. 8-13) a. Creating virtual experience b. Altering perception c. Explaining d. Formulating belief e. Initiating action f. Maintaining action Examine each of your three rhetorical selections in the light of these six rhetorical purposes. Which of the six is the best fit for each of your selections? There may be more than one purpose, but discussing just one of them is fine. So for each artifact, you would 1) claim that X type of rhetorical purpose was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this rhetorical purpose to use. 2. The seven elements (page 24). Of the seven elements, two are of interest for this assignment. a. Persona. The role the persuader takes in addressing the audience. Think of things like good cop/bad cop; teacher; friend; pastor; reporter; clown b. Tone. The persuader’s attitude towards the subject (Detached, emotional, satirical.) AND the audience. (Personal/authoritative/supplicant.) Complete a critical equation for Persona and Tone for each of your three rhetorical artifacts. So for each artifact, you would 1) claim that X type of persona or tone was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this persona/tone to use. 3. The VASES—Visuals, Analogies, Statistics, Experts, and Stories. (See page 80 for a brief overview, but you’ll need to look at the entire chapter 4 for a full understanding.) Describe how each of your three artifacts uses evidence in light of your social issue. Use the VASES, although note that not all five of the VASES will be used in each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) claim that X type of evidence was used. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well your artifact puts this evidence to use. 4. The dimensions of rhetorical action. We aren’t always convinced by purely logical reasons—sometimes psychological, social, and personal reasons convince us as well. (See pages 117-121). Think of each as these as on a continuum—that is, it isn’t 100 percent on one extreme or the other, but more likely a blend of 70/30, 60/40, etc. Purpose Instrumental ïÆ'ŸïÆ'   Consummatory (A tool) (Purpose in action itself) Argument JustificatoryïÆ'ŸïÆ'  Ritualistic (Offers reasons/justifies) (Participatory/performative/affirms) Structure LogicalïÆ'ŸïÆ'  Associative (Necessary links)(Learned from experience) Language LiteralïÆ'ŸïÆ'  Figurative Describes worldDescribes internal state Evidence FactualïÆ'ŸïÆ'  Psychological VerifiableAppeals to needs, drives, desire (logos)(pathos) Plot where each of the three artifacts lie on the continuum. (Do so in paragraph form—I don’t necessarily need a diagram.) You don’t have to use the same rhetorical dimension(s) for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) claim that your artifact is placed somewhere on a continuum for a certain dimension of rhetorical action. For example, â€Å"This artifact is mostly figurative, but it contains a few literal elements as well.† OR: As an entertaining film, this piece is almost purely consummatory.† Then 2) give proof of that—why can you make this claim? Then 3) tell how well you think it works in this case. 5. Organizational patterns. (pages 136-142). How is the artifact organized? Sequence A. Chronological—by time B. Narrative—story C. Spatialdirection Topical A. PartsïÆ'   subtopic (breaking into chunks—unique to the subject) B. Perspectives ïÆ'   familiar divisions (common, often-used categories) Logical A. Causal—cause ïÆ'  effect B. Problem-solution—harm ïÆ'  solution What is at least one organizational pattern used by each artifact? How does this organizational pattern help promote its perspective on your social issue? (If you do not think your artifact demonstrates any of these organizational patterns, prove it—show me by process of elimination how none of them fit) You don’t have to use the same organizational pattern(s) for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) tell me what organizational pattern(s) you see at work. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well you think it works in this case in light of your social issue. 6. Resources of language (See 165-169) Think of these as continuums. FormalityïÆ'Ÿ-ïÆ'  Informality PrecisionïÆ'Ÿ-ïÆ'  Ambiguity LiteralïÆ'Ÿ-ïÆ'  Figurative EconomyïÆ'Ÿ-ïÆ'  Redundancy Plot your artifact on what of the continuums of style (for example, 70 percent formal, 30 percent informal). How does this style help promote its perspective on your social issue? Give me one paragraph for each artifact. (Note: If you’ve explored the literal—figurative continuum in a previous portfolio assignment, please select a new one.) (If you do not think your artifact demonstrates any of the styles, prove it—show me by process of elimination how none of them fit.). You don’t have to use the same resource of language for each artifact. Remember that this should be structured in the Claim + Proof + Analysis structure. So for each artifact, you would 1) tell me what organizational pattern(s) you see at work. Then 2) give me proof of that—why can you make this claim? Then 3) tell me how well you think it works in this case in light of your social issue.

How Does The Sociology Explain Society Sociology Essay

How Does The Sociology Explain Society Sociology Essay This essay will examine two theoretical sociological perspectives on society and how it functions. It will compare and contrast Marxism and functionalism. By describing and evaluating the strengths and weaknesses of both perspectives. Marx called the system in which we live in, capitalism, He divided it up into two basic divisions, the bourgeoisie (the owners of production), the bourgeoisie own all the means of production for example the farmland and factories and the proletariat (The Workers) sell their skills and labour to the bourgeoisie. This is a simple view of a complex social phenomenon; theoretically more social classes should be identified. It fails to take into account any sub divisions. The bourgeoisie or ruling class benefit the most from the way that society operates and the proletariat do not and therefore gain far less than they deserve. Marx believed that the proletariats would, in the end, refuse to conform and revolt, destroying the bourgeoisie in order to become free for oppression and gain social mobility. What the Bourgeoisie, therefore produces, above all, is its own grave diggers, (Marx, Engels, 1884). Marx thought that the bourgeoisie did not improve society but created situations of crisis, what he did not take into account was the money that they were putting back into society and that fact that without them the majority of the proletariat would be without work. The superstructure for example: The Government, legal system, religion and the mass media are all owned by and used by the bourgeoisie to create false class consciousness amongst the proletariat in order to avert them from rebelling from their exploitation (Haralambos,2002,p.2). According to Marx capitalism is the newest type of class system, but it will also be the last. A communist society in which the means of production will be equally owned will replace capitalism, he thought that the proletariat will form unions, political parties and revolutionary movements enabling communism to overthrow capitalism (haralambous, 2002, p.7). What Marx failed to do is set a time frame for the revolution. Some unions that have previously revolted against the bourgeoisie have failed and temporarily sent society into disarray. The power in economic systems is separable from other sources, male and female inequalities can not be explained in economic terms (Giddens, 2009, p.93). The theory is inadequate because it only fully explains a proportion of society and does not take into account individuals ideals and ambitions. A positive aspect of Marxism is that it highlights inequality and institutions that foster and perpetuate inequality it has brought a different perspective to examination of social systems and it has demonstrated a social conscience. The focus of Marxism has lead to the formulation of social policies and programs. Functionalism is a sociological perspective that society is based on consensus, consensus assumes that norms and values in society are generally agreed and that social life is based on co-operation, rather than conflict (Lawson, 1996, p.48). What it fails to consider is that some people to not agree with the way that society functions and that not everyone holds that same norms and values. It is the oldest yet still is the most dominant theoretical perspective in sociology. Functionalists such as Talcott Parsons (1902-1979), argued that the key to understanding human behaviour is understanding socialization. He used the analogy of the human body, with each part of society having a function (a purpose) like each vital organ for example; the government of society was compared to the human brain. If one part of society fails the whole system would fail, like the body would if it was to lose a vital organ. Parsons (1971) even viewed the whole world as a system of societies. Functionalists believe that people and their social roles are produced by society and individuals themselves do not produce a society. He claimed that individuals are products of their influences e.g. families, friends, educational and religious background and the media that they are exposed to. They are born into their place in society, play their roles in it and then they die, without at all effecting how society functions, society does not and it continues to work long after they are gone(Moore,2001,p.6). For functionalists social institutes are believed to ensure that the socially acceptable patterns of behaviour are passed on or reproduced. For example family, education and the media socialise people into the key values of society this includes, respect for authority and the hierarchy (Moore, 2001, p.9). Stratification which is inevitable in societies unites people because it derives from shared values. Durkhiem (1938) identified four main characteristics of crime he argued that crime is a social construct, which can actually benefit society because crime strengthens bonds between people. It reinforces norms and values, and a limited amount of crime is necessary to stop society stagnating. Crime could be reduced if individuals were controlled, but this would prevent development of positive deviants who go against societies norms and values, yet move society forward, (Durkhiem, 1938). Parsons (1965) identified religion as an important function in society as it helps people is crises, enabling them to carry on playing their social roles, allowing society to function normally. Parsons also identified that in order for society to function everyone had to continuously play their own roles, he identified the sick role, where the function is to play the role of being ill and to get better as soon as possible in order to get back into your role. In order for the system to perform, all roles must be filled by those best qualified to perform them, he even thought that those who are unemployed had a role to play in order for those in higher authority to keep their roles. He stated that those in who successfully played their roles will be ranked highly and will receive rewards, although it can be argued that the mechanism (social stratification) for insuring effective role allocation; attaches unequal rewards and privileges to positions in society. However a criticism of Functionalism is that it is, descriptive and classificatory and only gives names for society and social changes, and does not explain them. Although both Marxism and Functionalism see society differently, they also have some similarities: they are both positivists, built using scientific research methods. Positivism is called macro sociology because it looks at society as a whole; however looking at society from this perspective does not take into account the individuals and their norms and values. They both have a top down approach, the belief that viewing society as a real thing which exists above and beyond us all as individuals is the best way to view society. Both theories agree on the importance of totality (marsh, 2006) The favoured research methods to look at behavioural patterns is those that generate sets of statistics such as questionnaires- known as quantitative methods this is not always that best approach to research society, because not everyone is studied. They both believe that man is forced into his choices by the structures and systems in society, although they both have different views on this, functionalists believe that this is right and it has to be for society to work, and people accept society as it is. Marxist on the other hand believe that it is wrong and unfair, and that man will fight in order to create a fairer society In contrast to Marxism which recognises social change and aspires towards it functionalism fails to recognise it altogether, and assumes every institution is a positive for society. Looking at the evidence of both Marxism and functionalism, the society, today inclines more towards functionalism. Most people are happy with the system they live in. If too many people were to try and change it society would not work as well; an example of this is the post office strikes; people did not receive bills, money or other important mail, this forces society to have no sympathy for the postal workers. This is also an example of Marxist theory not working as he said it would; although it did not last too long and some people did benefit. This gives us reason to question if we only accept society as it is because as a society we are lazy, if we were to unite as a society, could we overthrow the bourgeoisie as Marx suggested we would? Lower class citizens are keeping the higher classes in work, this keeps money within the system in turn they receive state benefits from the taxes that they pay. If all the lower classes were to try and move up the social ladder they may be no reason for some of the bourgeoisie, for example if all criminals and deviants, reformed and started working there would be no need for, law enforcement services, county courts and probation officers. Some amount of crime is necessary to keep higher classes such as the uniformed services in work.

Plant hormones Essay -- essays research papers

Plant hormones are specialized chemical substances produced by plants. They are the main internal factors controlling growth and development. Hormones are produced in one part of a plant and transported to others, where they are effective in very small amounts. Depending on the target tissue, a given hormone may have different effects. Plant hormones play an integral role in controlling the growth and development of plants. A plant hormone is generally described as an organic compound synthesized in one part of the plant and translocated to another part, where in low concentrations elicits a physiological response. There are five generally recognized classes of plant hormones; some of the classes are represented by only one compound, others by several different compounds. They are all organic compounds, they may resemble molecules which turn up elsewhere in plant structure or function, but they are not directly involved as nutrients or metabolites. Hormone  Ã‚  Ã‚  Ã‚  Ã‚  Source  Ã‚  Ã‚  Ã‚  Ã‚  Action Auxins  Ã‚  Ã‚  Ã‚  Ã‚  apical meristem (only moves down), embryo of seed, young leaves  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Control of cell elongation †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  apical dominance (prevents lateral buds) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  prevents abscission †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  continued growth of fruit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  cell division in vascular and cork cambium --formation of lateral roots from pericycle --formation of adventitious roots from cuttings Gibberellins  Ã‚  Ã‚  Ã‚  Ã‚  Roots and young leaves  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cell (stem) elongation (works in stems and leaves, but not roots) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  breaking seed/bud dormancy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  stimulating fruit set Cytokinins  Ã‚  Ã‚  Ã‚  Ã‚  roots, embryos, fruits actively growing  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promote cell division --signal axillary/lateral bud growth --prevent leaf abscission †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  chloroplast development †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  breaking dormancy in some seeds †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  enhance flowering †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  promote fruit development Abscissic Acid  Ã‚  Ã‚  Ã‚   ... ...ascade ultimately resulting in modification of enzyme activity, altered metabolic processes, and different phenotypes. One thing plant hormones specifically control is gene expression. The exact mechanisms by which hormones regulate gene expression are poorly understood. Gene expression is part of a large amplification process. This process involves repeated transcription of DNA resulting in many copies of mRNA (1st amplification step); mRNA is processed and enters the cytoplasm where it is translated many times by ribosomes into a gene product such as an enzyme (2nd amplification step); enzymes are modified to become functional and capable of high catalytic activity even at low concentrations. They catalyze the production of many copies of an important cellular product (3rd amplification step). It is likely that gene regulation is affected by certain enzymes after initial hormone binding. Genes may be altered by secondary and tertiary messengers of a cellular cascade as well. Hormones may indirectly control gene expression through these enzymes and messengers at a number of control sites such as transcription, mRNA processing, mRNA stability, translation, and post-translation Plant hormones Essay -- essays research papers Plant hormones are specialized chemical substances produced by plants. They are the main internal factors controlling growth and development. Hormones are produced in one part of a plant and transported to others, where they are effective in very small amounts. Depending on the target tissue, a given hormone may have different effects. Plant hormones play an integral role in controlling the growth and development of plants. A plant hormone is generally described as an organic compound synthesized in one part of the plant and translocated to another part, where in low concentrations elicits a physiological response. There are five generally recognized classes of plant hormones; some of the classes are represented by only one compound, others by several different compounds. They are all organic compounds, they may resemble molecules which turn up elsewhere in plant structure or function, but they are not directly involved as nutrients or metabolites. Hormone  Ã‚  Ã‚  Ã‚  Ã‚  Source  Ã‚  Ã‚  Ã‚  Ã‚  Action Auxins  Ã‚  Ã‚  Ã‚  Ã‚  apical meristem (only moves down), embryo of seed, young leaves  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Control of cell elongation †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  apical dominance (prevents lateral buds) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  prevents abscission †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  continued growth of fruit †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  cell division in vascular and cork cambium --formation of lateral roots from pericycle --formation of adventitious roots from cuttings Gibberellins  Ã‚  Ã‚  Ã‚  Ã‚  Roots and young leaves  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cell (stem) elongation (works in stems and leaves, but not roots) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  breaking seed/bud dormancy †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  stimulating fruit set Cytokinins  Ã‚  Ã‚  Ã‚  Ã‚  roots, embryos, fruits actively growing  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬ ¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promote cell division --signal axillary/lateral bud growth --prevent leaf abscission †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  chloroplast development †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  breaking dormancy in some seeds †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  enhance flowering †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  promote fruit development Abscissic Acid  Ã‚  Ã‚  Ã‚   ... ...ascade ultimately resulting in modification of enzyme activity, altered metabolic processes, and different phenotypes. One thing plant hormones specifically control is gene expression. The exact mechanisms by which hormones regulate gene expression are poorly understood. Gene expression is part of a large amplification process. This process involves repeated transcription of DNA resulting in many copies of mRNA (1st amplification step); mRNA is processed and enters the cytoplasm where it is translated many times by ribosomes into a gene product such as an enzyme (2nd amplification step); enzymes are modified to become functional and capable of high catalytic activity even at low concentrations. They catalyze the production of many copies of an important cellular product (3rd amplification step). It is likely that gene regulation is affected by certain enzymes after initial hormone binding. Genes may be altered by secondary and tertiary messengers of a cellular cascade as well. Hormones may indirectly control gene expression through these enzymes and messengers at a number of control sites such as transcription, mRNA processing, mRNA stability, translation, and post-translation

Essay --

Although many factors have influenced the development of civilizations around the world, most are derived from the necessities required by all humans to maintain existence. One of the most primitive needs of the human race is food. The ability of the land to provide a surplus of food was a significant contributing factor for civilization to emerge in Mesopotamia. Crops such as barley, emmer, olives, beans, grapes and flax were very easy to grow in the fertile soil found there. As more people began to arrive and settle in Mesopotamia, towns began to emerge building a civilization that encompassed various workers, organization, and cooperation among the people. The Mesopotamians learned to reroute would be floodwaters to the drier land to hydrate their crops, laying the foundation for modern day irrigation systems. Although there were areas such as Mesopotamia that had an abundance of food, other areas were not as fortunate. Many would have to travel to purchase food or obtain water. Traveling on foot could be very tiresome and demand lengthy trips. Another reason for the need of transportation of a method other than on foot was war. This led to the invention of the chariot, as early as 1800 BCE by the Syrians. As the steppe people migrated into established civilizations, chariots became more widely utilized as the preferred weapon. Rulers from areas widespread as Europe, China, the Middle East, and India utilized chariots as their master weapons. The use of the chariot eventually succumbed to horseback riding as the preferred method of travel. Just as societies and civilizations expanded over the continents of Europe and Asia ¸ the United States also expanded from the original colonies settled on the east coast to the ... ...arvests to pay their rent to be evicted. Many were shipped by their landlords to British North America on the hopes of empty promises of money and clothing. Although the ships landed in Canada, of the survivors, nearly half walked across the border into America deserting their mother country after the deception. Civilizations throughout the years have manifested through the need for change and survival. Whether food, resources, or the need for travel was the inspiration, people relocated to meet their own needs. Societies were established based on the cultures they came from, acculturated with the indigenous people they came in contact with. We all have needs to survive and provide future generations with the ability to progress forward. As the world changes, we learn to adapt and generate new technology as a means to ensure the maintenance of the human race.

Queuing Up

Long Queuing Time Pepper lunch restaurant is famous for providing hot, fast and delicious food to customers. It attracts many people to visit, no matter in peak hours or off peak hours. However Pepper Lunch Restaurant have a poor queuing for customers to buy their wanted dishes. According a servey, a customers said that when he buying a meal, he counted from queuing to get a meal on the get dishes area, it takes around 45minutes in peak hour while it takes at least 15 minutes in off peak hours.Customers have to spend much time when they visit Pepper Lunch Restaurant. The picture at the right hand side showed Pepper lunch restaurant had made a notice for customers which listed about the queuing time is around 20 minutes and apologize for that non-convenience issue. Therefore, the following part is focus on this problem and also suggests some improvements for long queuing time. There are several reasons in causing this problem. One of the reasons is the pepper lunch restaurant in Festi val Walk lack a smart, fast and effective payment system.Only cash is accepted. Octopus card is not accepted as a payment method in the payment system. As all known, nowadays Octopus card is a well-known and very convenience payment method for people to use in buying things and pay transportation fare. Apart from the payment method, Pepper Lunch Restaurant only has one cashier for people to buy their meal. In peak hours, there are at least 20 people in the queue. In off peak hours, there are still 10 people in the queue.A survey interviewed 10 customers who standing outside the Pepper Lunch restaurant, asking whether they would give up if they saw a long queue outside the restaurant. Not surprisingly, 5 people said yes and they would choose other restaurant. The result showed that long queuing time is a serious problem to pepper lunch restaurant. Base on the above problems, we suggest the following improvements. Pepper Lunch Restaurant should install the Octopus card payment system for people to purchase the meal.The Octopus card payment system is a convenience system for payment. It is already widely used in buying food in some specific store or restaurant which installed the Octopus card payment system. Therefore, pepper lunch restaurant should install the Octopus card payment system for people to purchase the meal in order to reduce the time during the payment process and also to save time for change. Apart from installing the Octopus card payment system in the cashier counter, pepper lunch restaurant can set an auto-machine near the cashier counter.This auto-machine is quite like the auto-machine used in cinema. People can order their food by using this auto-machine with their octopus card. It will save much time in queuing. Although setting one more cashier counter, a self-purchase machine and the Octopus card payment system might slightly increase the cost, it can highly reduce the queuing time and attract more people to visit the restaurant. It definite ly would be the best long-term plan for its business and helps to increase profits.Beside, pepper lunch restaurant should set one more cashier in the counter to shorter the waiting time for buying meal. If there are two cashiers in the counter, one cashier could be used for cash while the other could be used for octopus. It would be a great payment system and could shorter the queuing time effectively. The below picture is the orginal layout design of Pepper Lunch Restaurant in Festival Walk The fowlloing picture is our suggested layout design for Pepper Lunch Restaurant.

Consumer Behaviour †Product Line Extension Essay

Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs. 1.2 CURRENT TARGET MARKET Billabong is a brand that offers numerous products designed to accommodate numerous lifestyles. Included in their extensive range are products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint, however, it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need – the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s, just over ten years since the birth of Billabong, the successes of the small Australian brand were being recognised world wide and Billabong products were in high demand. This led to the export of Billabong products to the global market with countries such as the USA, Japan, New Zealand and Europe first in line. Today, the product range available extends as far as 2200 lines in Australia, 1300 lines in the US and many more in over 60 other countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong experience with products available on-line and in assorted stores around the world. 1.4 PRICE RANGE Billabong products appear at the higher end of the price spectrum for the overall market, and are moderately to high priced as compared to their surf brand competitors. Some examples of how Billabong measure in the market are illustrated below: Girls Thongs: Billabong – $17.95 Mermaid Sister – $19.95 Target $4.00 Men’s Jeans: Billabong – $120.00 Quiksilver $139.95 Jeanswest $65.00 Beach Towel: Billabong – $69.95 Aztec Rose – $39.95 Bonds $29.95 1.5 MAJOR ENVIRONMENTAL VARIABLE The single most important environmental variable affecting Billabong is ‘Culture’; defined as † a set of values, ideas, artefacts and other meaningful symbols that help individuals communicate, interpret and evaluate as members of society† (Blackwell et al. 2001). Products are largely designed, as outlined in section 1.2 and Appendix A, for a surf/sun/style culture which is seemingly ubiquitous in Australian living. 1.6 PRODUCT EXTENSION Billabong Skinwear: a Skin-care range including sunscreen, lip-balm and after sun-gel. This range meets the highest Australian standards in sun protection whilst also providing the essential style that Australians have come to know and expect from Billabong products. 2.0 SECTION B The target audience for any given product or service is the group of people that advertisers wish to attract through their marketing activities. The process of identifying and defining an audience leads to assessing priorities. For instance, a firm may identify a sizably large group or market to be potential consumers. However, it is likely to be financially unsound to attempt to target all consumers within the group. A target audience may be established by asking questions such as: Which audience is large enough to be a significant target? Which audience is a priority in terms of the brand’s product? Which audience is the target of the product’s attributes and benefits? A target audience may be defined by their age, gender, family status, lifestyle, interests or a combination of these characteristics. It is noteworthy that a target audience invariably differs from the overall target market and is generally only a segment of a given market. For example, Billabong would target consumers (both male and female) between the ages of around 12 – 35; but different segments of this broad market are more likely to purchase than others. It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience). Accurate details of a target audience can only be obtained by means of credible market research practices. However, inferences and assumptions can be made beforehand to aid any research. Some of the demographic characteristics of the Billabong target audience are, as mentioned previously, males and females between the ages of around 12 – 35 (although  advertising is usually specific to one particular gender as seen in the example of Appendix A). Such individuals are predominantly situated in coastal regions where the beach/surf/sun culture thrives (as clearly demonstrated in Appendix A), although there are significant deviations from this trend especially in recent times with such a broad, climate and geographically unbiased product range spanning some 2200 lines in Australia alone (Billabong International 2004). Economic factors can sometimes play a role in defining a target but in this case the audience is not necessarily limited to any specific economic traits; for example, income brackets are not easily defined for consumers as Billabong International offers such a variety of products satisfying both functional lifestyle needs and fashion influenced desires, hence the user’s likelihood of purchasing is expected to be more dependant on the psychographic factors of consumer motivation, motivational intensity and consumer knowledge. Consumer motivation represents the drive to meet physiological and psychological needs via purchase and consumption of products (Blackwell et al. 2001, p.233). Billabong customers are likely to be driven to satisfy their social image needs and needs for pleasure. They are expected to have a high motivational intensity to fulfil these needs so as to willingly overcome the price barrier associated with doing so. The target consumers for Billabong have a relatively high level of consumer knowledge regarding their chosen product. The concept of consumer knowledge involves individuals pre-existing knowledge and perceptions related to product purchase and consumption. These consumers have a high awareness of the products attributes and associations, such as the famous waves symbol, the obvious ties with surfing and pro surfing and the companies Australian origins. They have a familiarity with the products image within the marketplace. They associate the brand with high quality, high fashion and are prepared to bear the comparatively high price. This target audience is aided by the purchase knowledge they hold regarding Billabong’s price positioning; that is, the company is in the high price range compared to the overall market but is moderate to high in price when evaluating surf brands (see Section 1.4). These consumers are also equipped with knowledge on when  and where to buy – aware that the products are available in specialty surf-specific stores and can rely on a least two sales each year at the end of summer and winter. Although expensive research is often the most accurate way of developing a targeted marketing approach, it is always beneficial to attempt to identify expected consumers as early as possible in a marketing plan. Whether you utilize extensive demographic and psychographic research or just use common-sense, â€Å"the key is to identify a group or groups of potential customers that offer the best opportunities for business potential† (Defining Your Target 2004). 3.0 SECTION C 3.1 THE BILLABONG COMMUNICATION MIX A successful communication mix is essential in the marketing of any brand or product to consumers. This ties in with the familiar four P’s of marketing which are price, place, promotion and product. The most important factor relating to the concept of the communications mix is promotion. Examples of promotion include: personal selling, sales promotion, public relations, publicity, direct mail, advertising, sponsorship, branding and distribution of samples. A good communication mix ensures that the brand receives adequate exposure whilst also targeting the appropriate audiences (see Section B). For many large corporations, their logo is an integral part of their marketing activities. This unique identifier will be present throughout all forms of visual marketing communication and is a powerful statement in itself. An obvious example of such would be Nike with its ‘swoosh’ symbol. Similarly, the famous Billabong ‘waves’ are present throughout the Billabong communication mix. 3.2 PRINT ADVERTISING Currently there are a number of communication methods that are used by Billabong. Products are featured in a number of magazines such as Dolly,  Girlfriend, Chik and Cosmopolitan, who predominately market to the female segment of Billabong’s target audience. Print advertisements also feature in more male oriented publications such as Ralph and FHM and can be seen in specific surfing magazines such as Surfing. The combination of these promotional activities effectively reaches the specific audience that Billabong targets. 3.3 BROADCAST ADVERTISING Broadcast advertising is very limited and is likely to only be featured for events such as special surfing related events such as the Billabong Pro surf championships. 3.4 INTERNET PROMOTIONS Internet promotions are one of the most extensive ways in which Billabong advertises. On almost every Billabong advertisement featured in the aforementioned media, the Billabong web address is present; ‘billabong.com’. The website shows the entire product list, which are available for purchase online. The website is not just limited to the Australian audience. It also caters for different products and prices suitable for different regions around the world, including: North America, South America, Asia and Europe – representative of Billabongs growing international presence and successful utilisation of the internet in market places around the world. 3.5 PROMOTIONAL MATERIAL Associated to Billabong is a highly influential reference group who effectively act as a promotional tool. These are pro surfers such as Layne Beachley, Alana Brennan and Andy Irons. This reference group gains credibility for the brand by using Billabong products. Billabong promotions use these public faces to give testimonials as the attention gained by having expert’s approval is invaluable in the fight for consumer preference. 3.6 POINT OF PURCHASE DISPLAYS Point of purchase displays are frequently used by Billabong. In surf shops such as City Beach Surf (Garden City, Whitfords City), Billabong products are grouped together in the store whereas in Brothers Nielsen (Garden City, Perth, Whitfords City), the Billabong are grouped alongside competing brands by category. From the marketing perspective of a reputable manufacturer, it is more desirable to have the clothes grouped by brand rather than by category as this allows consumers to search for the specific brand they wish to purchase. 3.7 IS THIS COMMUNICATION MIX APPROPRIATE? Print advertising utilised by Billabong is appropriate and effective as the magazines that they feature in are targeting similar or overlapping audiences. Promotions and promotional material aid in increasing public familiarity with the brand. This has been achieved by attaching the Billabong name and logo with events such as the Billabong Pro and other surfing events worldwide. Celebrities, especially movie stars, television actors, entertainers, and sports figures, can be very powerful assets to any marketing and advertising campaign (Blackwell et al. 2001). Billabong uses famous surfers Layne Beachley, Alana Brennan and Andy Irons to achieve higher credibility within the surfing world. Another powerful promotional tool is the brands website. Generation â€Å"X† and â€Å"Y† are very likely to search the internet for products that they wish to purchase, as it allows them to shop in the comfort of their homes without the effort of searching different stores to find certain products or information. Internet Promotions are seen to be effective because of the increasing frequency and effectiveness of e-commerce in today’s globalised market place. The website is easy to use, easy to find and is prevalent in all the advertising material; increasing consumer knowledge of the website. Broadcast advertising for Billabong is likely to have a limited effectiveness. It has been shown that only 19% of television viewers actually watch the advertisements shown during a show (Lach, cited in  Blackwell 2001, p. 438). Bearing this in mind, and realising that the target audience is a relatively specific one, it is doubtful that the audience will be reached on a frequent basis via this medium. 3.8 CHANGES TO COMMUNICATION MIX We believe that Billabong should implement a number of various changes to the current communications mix in order to launch the Skinwear range. Procedures such as distributing free samples would be effective in increasing: awareness of the product, its function of reducing the effects of sun exposure and the positive associations of the brand. An increase in Billabong sponsored events will lead to increased exposure of the Billabong name and will provide an excellent opportunity to introduce consumers to the product extension line. The Skinwear range can be officially launched by specifically attaching the name of the new product (Skinwear) to a Billabong sponsored event. On its launch, the previously mentioned method of sample distribution can be used to full effect. The launch of Skinwear will coincide with the increased marketing activities surrounding the entire Billabong range during the summer holiday season. An effective way of maximising the benefits of this situation would be to utilise POP displays, perhaps combined with promotional gift packs. 4.0 SECTION D 4.1 PRODUCT CONCEPT As a well recognised and trusted surf brand, Billabong is endeavouring to branch out into the skin-care market, in particular: sun-care to further cater to its customers lifestyle needs. Like the rest of the world, Australia as a society has become heavily health and image conscious; as demonstrated from the many articles, advertisements, new products and spending increases based in the Health and Cosmetic Industries. Billabong has made the decision to extend their existing product range in an attempt  to take advantage of this new demand for health and beauty products. In doing so, Billabong has created its ‘Skinwear’ range which includes a Sunscreen, Lip balm and After-Sun Gel all of which meet the high standards set by the Australian Government and Australian Cancer Council. Included in the Billabong Skinwear range is a Sunscreen boasting an SPF or Sun Protection Factor of 30, shielding the skin from harmful UV rays 30 times longer than our skins natural defences are able to. Through the introduction of past innovative products, Billabong has become known for its dedication to meet and exceed the needs demanded by their surfing clientele; hence incorporating an 8 hour water protection attribute into this product. This feature allows surfers and beach goers the chance to enjoy their lifestyle without the concerns of having to frequently reapply sunscreen. The combination of 30 SPF and 8hrs of water resistance will instantly place the product at least equally, in terms of functional attributes, at the top of the market. Billabongs new Skinwear range also includes a Lipbalm featuring an SPF of 15. As a means to widen the target audience, Billabong’s new Lipbalm is free of colour and taste, removing added hesitation in the male demographic. For easy application, the Lipbalm is packaged in a squeezable tube, making for easy and mess-free application; all of which is very handy when applying at the beach. Incorporated into the After-Sun Gel is an aloe extract. According to Steve Herman (2004, p.54) â€Å"aloe remains a genuinely useful healing agent widely accepted by the public†. In order to meet consumer requirements, aloe is a feature in the After-Sun Gel product. It is merely a last resort that consumers would ultimately require a product to soothe the effects the sunburn; however, as Plato quite accurately stated â€Å"The most we can teach people is what they already know†. This statement defines the need for a product such as After-Sun Gel, as it is expected that even with the existence of a Sunscreen as provided by Billabong; consumers are likely to use the product ineffectively every now and then. Pat Thomas (2004, p.16) declares â€Å"the sun is now officially the enemy – against which sun creams are our weapon of choice†. According to figures given on the Australian Cancer website (http://www.cancer.org.au) 374,000 Australian’s are treated for non-melanoma skin cancer every year. This figure accounts for 1.9% of Australia’s entire population. More alarming is that an additional 8,500 Australians are diagnosed with a melanoma, of which 1300 will die as a result. Such frightening statistics generate the question; are members of Australia’s beach and surf culture taking appropriate steps to protect their skin from such devastating consequences? Pioneers in serving this beach/surf culture, Billabong attempt to make their consumers aware of the harmful dangers associated with long term exposure to the sun and its effects. In doing so, Billabong offers such products as available in their new Skinwear range to protect the physiological needs of their consumers as well as removing the quite apparent social negativity involved in wearing and applying sunscreen. 4.2 TARGET MARKET REVISITED It would be unwise for a brand such as Billabong to extend an already successful product range if there was any reason to believe that it would not be as successful as the collective existing products. In accordance, Billabong has created a Skinwear range that not only extends the well recognised image of the brand but also the values and attributes that a consumer would associate with any of its other products. For instance, Billabong is renowned for its high quality surf-related products, innovative style and up-to-date fashion. A marketing approach to increase the popularity of Billabong products is to promote consumption as more than an experience, but rather a statement of image and self-expression. It is for this reason that the slogan for the new Skinwear range reads: â€Å"Wear Billabong, even when you’re naked†. As identified in Section B, Billabong’s key target audience extends between males and females aged between 12 and 35. At these ages, it would not be inaccurate to suggest that a major factor in the purchase and consumption of  surf brands and their related products is whether the product links consumers with the desire to fit certain image and style demands. The surf and beach culture is dominant in the lifestyles and images of Australian people. This, in effect, further intensifies the need for many consumers to conform. Australians are becoming more obsessed with their health and appearance. Appearing on Australian networks week by week are television shows that promote cosmetic surgery, crash diets, new health risks, advanced pharmaceuticals and much more. It is not surprising that consumers in the demographic of 12-35 years of age are identifying a need to improve and maintain beauty and health. The links between sun exposure and skin damage have been extensively researched in Australia, as it appears that compared to other geographical locations, Australian people are more susceptible and at risk of suffering, due to the consequences of living in such a sun exposed location. When taking into consideration the various issues relating to sun exposure and skin damage, Billabong decided to create their Skinwear range. It is expected that with an informative and effective marketing campaign, existing Billabong consumers will see the need to execute a diligent skin protection regime, in turn utilising the products that are now offered by Billabong. 4.3 ATTITUDES In order for this product extension to be successful, Billabong has attempted to seize the large target audience that already purchases and consumes their existing product range. It is suggested by Blackwell et al. (2001, p. 289) that â€Å"holding a favourable attitude toward a product is almost always an essential prerequisite in order for consumers to hold a favourable purchase of consumption intention†. In saying this, it is not expected that the consumer will automatically purchase the product, but that they will hold a favourable intention which may assist in their decision. Several models are used to aid marketers of company’s such as Billabong to analyse consumer attitudes and their associated effects on product evaluation and choice.  Better known as the Fishbien Model and Ideal-Point Model, marketers of brands such as Billabong are given important information from consumer’s responses. In many cases, this leads to new product developments as is the case of Billabong, where certain needs not catered for are alerted to designers. In order for Billabong to avoid consumer’ attitudes becoming impartial between brands, it is essential to do whatever it takes to achieve â€Å"Attitude persistence†¦ [where] an attitude’s immune to such corrosion† (Blackwell et al. p. 300). It is likely that the need for products such as that offered in Billabongs Skinwear range will never be made redundant, purely because the risks associated with having lives revolved around the sun are not diminishing in number and neither are the risks associated. The greatest obstacle faced when introducing Billabongs new Skinwear range is changing consumer’s preferences, in effect, â€Å"recruiting competitor’s customers† (Blackwell et al. 2001, p. 301). A strong feature of the Skinwear range is its SPF rating and Water Resistance. In order to â€Å"recruit competitor’s customers† Billabong must be effective in changing consumers attitudes, drawing on favourable attitudes held about their existing product range, as well as emphasising comparisons between their new product extension and other existing brands – hopefully in favour of their products. 4.4 CONCLUSION Billabong recognises the importance of consumers needs to ‘be protected in the sun’. After all, it is the expectation that having consumers who exude a lifestyle surrounded by surf and beach that these needs will as some point require satisfying. As a highly regarded surf brand, Billabong places importance on fulfilling consumer’s needs for safety and health. In recognising the gap in its product range, Billabongs new product extension, boasting a highly protective Sunscreen, Lipbalm and After-Sun Gel, continues their commitment to meet the demands of its consumers for the coming summer season. 5.0 SECTION E To examine the decision making processes experienced by a consumer it is practical to use the Consumer Decision Process (CDP) Model which defines seven likely stages involved in any purchase. The CDP model â€Å"†¦represents a roadmap of consumers’ minds that marketers and managers can use to help guide product mix, communication and sales strategies† (Blackwell et al. 2001, p.71). All consumers are not strictly bound by this model in making their decisions, but are likely to undergo at least some of the following stages: The Consumer Decision Process Model In the case of Billabong, to ensure the success of their product line extension and the associated marketing activities; it would be beneficial to hypothesise the probable processes of their target audience in becoming loyal users of the new product. Such predictions may be made by examining the stages of the CDP model. The first stage of the model, need recognition, involves the consumer sensing the difference between their ideal and actual state of affairs. Billabong will aim, through straight-forward advertising and other marketing communications (as outlined in Section C), to undermine the user’s perceptions about the adequacy of their existing state and will hence create a problem that must be solved. Advertising will include the contrasting negative consequences of not using the product (such as skin damage and/or cancer) with the altogether positives outcomes associated with using the new product. Such benefits include a high level of skin care and also positive social image. With so many choices and more and more variables affecting consumer decisions, especially for low-involvement products such as sunscreen, it is expected that previous loyal followers of the Billabong trademark will factor their positive experiences and high levels of satisfaction into their decision to use Billabong Skinwear. The second stage involves searching the marketplace for information on  products and alternatives. The loyal Billabong consumer will find themselves undergoing components of both an internal and external search and will then move on to assess evaluative criteria as outlined by the third stage; pre-purchase evaluation. It is in this stage that these particular consumers are likely to conclude Billabong as the better alternative. The target audience, whether undergoing an external or internal search will find Billabong to be at least equal (see Section 4.1) to its competitors in terms of its products attributes whilst the positive associations with the Billabong brand will ensure that Billabong Skinwear is seen as the superior alternative. It is the intention of Billabong to extend its dominance into the new market and it is hoped that consumers eliminate the need for extensive searching in order to simply transfer loyalty into this new market. There are two paths that will lead a consumer to the fourth stage of the purchase decision. They may either systematically travel through the previous three stages leading to an obvious choice to purchase, or they may avoid the first three stages altogether and simply purchase the product based on an instantaneous decision influenced by prior ties to the Billabong brand. An example of such may be seen in impulse purchasing, where point-of-purchase (POP) displays may play a significant role. The fifth stage; consumption, is likely to occur seasonally as sun protection is demanded mainly in summer. However, loyal consumers such as those outlined in section B are perhaps the more likely of any one in the market to use the product as suggested by Billabong and its experts – all year round. Stages five and six; consumption and post-consumption evaluations are likely to have a positive, satisfied response from consumers when taking into consideration Billabongs efforts to transfer loyalty from past experiences into the new products evaluation. The last stage, divestment, holds no definitive expectations from those marketing the new product. The only aim is for the target consumers to consume the product completely and not discard it in preference for a competing brand before the end of its useful life The transition of loyal users to the new product (as summarized in this section) demonstrates how varying influential factors will alter the processes outlined in the Consumer Decision Process (CDP) Model. Whether it be the testimony of industry experts or the word of mouth (WOM) distribution of the positive brand image, it is clear that it will be more than possible to transmit the loyalty of the brand into the new product extension line. 6.0 REFERENCES Billabong International 2004. Retrieved: September 30, 2004, from http://www.theage.com.au/articles/2004/ 06/12/1086749947661.html?from=storylhs. Blackwell, D.R., Miniard, P.W. & Engel, J.F. 2001, Consumer Behaviour 9ED, Harcourt Inc., Florida. Defining Your Target 2004. Retrieved: October 4, 2004, from http://www.usg.com/contractors/defining_your_target.asp. Herman, S. 2004, ‘A day at the beach’, Global Cosmetic Industry, vol. 172, no. 8, pp. 53-54. Retrieved: October 13, 2004, from Proquest. Thomas, P. 2004, ‘Behind the Label: Suncream’, The Ecologist, vol. 34, no.6, Retrieved: October 13, 2004, from Proquest.

Where an employee can reasonably expect to have privacy in the Research Paper

Where an employee can reasonably expect to have privacy in the workplace - Research Paper Example This research will begin with the statement that technology has played a very important role especially in the world of business. Many business companies are applying different forms of technology with the aim of enhancing daily operations. This has somehow resulted in a lot of competition in the world of business. Electronic surveillance is one of the fields of technology that has been used by businesses in the world. This state of the art technology has been used with the aim of enhancing security in the different business setting. Electronic surveillance has also been a system which has reduced the threat that has been posed by terrorism in the past few years. Businesses have experienced a lot of achievements and this can be related to the aspect of applying electronic surveillance in the business world. However, there have been some controversial issues in regard to electronic surveillance of employees in the business setting. There are a variety of ethical considerations that sh ould be made before adopting and fully implementing the art of electronic surveillance for employees in any business setting. As much as electronic surveillance has been embraced in the world of business, there are some important considerations that should be made on the part of the employee. Some researchers view the art of electronic surveillance as an intrusion to privacy because there are some cases in which employees require privacy in the workplace. Privacy is an important aspect of good human relations.... Explain whether it makes a difference if an employee is in an open area or in an enclosed office. There is a difference between the locations in which an employee is found within the business setting. Employees have two kinds of settings in the work place. One of the locations is the open area. This is a location where employees can freely communicate and it is subdivided by desks for every employee. Electronic surveillance cameras are fixed in most open areas. The other kind of setting is the enclosed offices within the businesses. Most of these are reserved for the managers and other members of higher management. Questions have been raised as to whether there is a difference between the open areas and the enclosed offices. As much as there is a difference, the enclosed offices should be fixed with surveillance cameras as well (Slobogin 2007). The main reason to this is that it would prevent situations where employees are manipulated by top managers within the businesses. The enclos ed offices should be treated just as the open area. As much as it is important to monitor employees at the lower level of management, it is also important to monitor employees at the higher management level of the organization. Most businesses are biased in that electronic surveillance is made for employees at the lower management level and not those at the higher management level. 3. Explain if Herman’s need to know whether his salespersons are honest is a sufficient ground for utilizing electronic surveillance. A business may prosper or fail and this may be as a result of the character exhibited by employees. Dishonesty is one of the ill characters that lead to the failure